{"id":3374,"date":"2019-08-12T10:51:42","date_gmt":"2019-08-12T10:51:42","guid":{"rendered":"https:\/\/5smedia.vn\/du_an\/owen-con-duong-toi\/"},"modified":"2019-11-05T03:16:51","modified_gmt":"2019-11-05T03:16:51","slug":"owen-con-duong-toi","status":"publish","type":"du_an","link":"https:\/\/5smedia.vn\/ja\/du_an\/owen-con-duong-toi\/","title":{"rendered":"\bOWEN | Chi\u1ebfn d\u1ecbch “Con \u0111\u01b0\u1eddng t\u00f4i”"},"content":{"rendered":"

THAM KH\u1ea2O B\u00c0I T\u1ed4NG K\u1ebeT TR\u00caN BRVN<\/b><\/a><\/h2>\n

CON S\u1ed0 \u1ea4N T\u01af\u1ee2NG<\/b><\/h2>\n

25.784.696<\/b><\/span> T\u1ed5ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn (G\u1ea5p 1,4 l\u1ea7n KPI)<\/strong><\/em><\/span><\/p>\n

1.257<\/b><\/span>\u00a0 B\u00e0i vi\u1ebft tham d\u1ef1 cu\u1ed9c thi (\bV\u01b0\u1ee3t 104 b\u00e0i so v\u1edbi KPI)<\/strong><\/em><\/span><\/p>\n

3.095.143 <\/span><\/b><\/span>T\u1ed5ng t\u01b0\u01a1ng t\u00e1c (G\u1ea5p 48,43 l\u1ea7n KPI)<\/strong><\/em><\/span><\/p>\n

91,7%<\/b><\/span> Ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c<\/span><\/p>\n

GI\u1edaI THI\u1ec6U OWEN<\/b><\/h2>\n

Owen l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Vi\u1ec7t c\u1ee7a C\u00f4ng ty c\u1ed5 ph\u1ea7n th\u1eddi trang Kowil, thu\u1ed9c T\u1eadp \u0111o\u00e0n Ph\u00fa Th\u00e1i.<\/span><\/p>\n

Tr\u1ea3i qua h\u01a1n 10 n\u0103m ph\u00e1t tri\u1ec3n (t\u1eeb 2008), Owen hi\u1ec7n c\u00f3 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp c\u00e1c t\u1ec9nh th\u00e0nh to\u00e0n qu\u1ed1c, v\u1edbi g\u1ea7n 1,000 \u0111i\u1ec3m bao g\u1ed3m \u0111\u1ea1i l\u00fd v\u00e0 h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb.<\/span><\/p>\n

<\/h2>\n

V\u1ea4N \u0110\u1ec0 & M\u1ee4C TI\u00caU<\/b><\/h2>\n

Sau 10 n\u0103m th\u00e0nh l\u1eadp, OWEN \u0111\u01b0\u1ee3c\u00a0 g\u1eafn m\u00e1c v\u1edbi h\u00ecnh \u1ea3nh c\u00f4ng s\u1edf gi\u00e0 d\u1eb7n, ch\u00edn ch\u1eafn c\u00f9ng c\u00e1c m\u1eabu thi\u1ebft k\u1ebf t\u01b0\u01a1ng \u0111\u1ed1i c\u1ed5 \u0111i\u1ec3n. OWEN mong mu\u1ed1n c\u00f3 s\u1ef1 thay \u0111\u1ed5i.<\/span><\/p>\n

    \n
  • \u0110\u1ecbnh v\u1ecb l\u1ea1i h\u00ecnh \u1ea3nh OWEN, h\u01b0\u1edbng t\u1edbi h\u00ecnh \u1ea3nh tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng h\u01a1n.<\/span><\/li>\n
  • T\u0103ng c\u01b0\u1eddng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/li>\n<\/ul>\n

    <\/h2>\n

    GI\u1ea2I PH\u00c1P CHI\u1ebeN L\u01af\u1ee2C<\/b><\/h2>\n
      \n
    • X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch c\u1ed9ng \u0111\u1ed3ng “Con \u0111\u01b0\u1eddng t\u00f4i” d\u1ef1a tr\u00ean insight c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n
    • S\u1eed d\u1ee5ng nh\u1eefng \u0110\u1ea1i s\u1ee9 \u0110a ng\u00e0nh – Th\u00e0nh c\u00f4ng – C\u00f3 c\u00e2u chuy\u1ec7n t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi brand story<\/li>\n
    • T\u1ea1o\u00a0nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch trong c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua TVC v\u00e0 Viral Clip.<\/li>\n
    • K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (Call-to-action) th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean Social, Event v\u00e0 PR, \u0111\u1eb7c bi\u1ec7t l\u00e0 cu\u1ed9c thi \u201cCon \u0111\u01b0\u1eddng t\u00f4i\u201d.<\/li>\n
    • S\u00e1ng t\u1ea1o “ti\u1ec1n \u1ea3o” O-coin \u0111\u1ec3 k\u00edch th\u00edch b\u00e1n h\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng t\u1edbi sales<\/strong><\/em><\/li>\n<\/ul>\n

      TRI\u1ec2N KHAI<\/b><\/h2>\n
        \n
      • Website cu\u1ed9c thi \u201cCon \u0111\u01b0\u1eddng t\u00f4i\u201d<\/span><\/li>\n
      • T\u1ed5 ch\u1ee9c talk show t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc \u1edf HN v\u00e0 tp. HCM<\/span><\/li>\n
      • S\u00e1ng t\u1ea1o n\u1ed9i dung: Facebook, PR, Video,…<\/span><\/li>\n
      • S\u1eed d\u1ee5ng KOLs<\/span><\/li>\n
      • Truy\u1ec1n th\u00f4ng s\u1ed1<\/span><\/li>\n<\/ul>\n

        <\/h2>\n","protected":false},"excerpt":{"rendered":"

        THAM KH\u1ea2O B\u00c0I T\u1ed4NG K\u1ebeT TR\u00caN BRVN CON S\u1ed0 \u1ea4N T\u01af\u1ee2NG 25.784.696 T\u1ed5ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn (G\u1ea5p 1,4 l\u1ea7n KPI) 1.257\u00a0 B\u00e0i vi […]<\/p>\n","protected":false},"featured_media":3370,"template":"","meta":[],"project_cat":[56],"project_tag":[144,142,140,141,74,143],"acf":[],"_links":{"self":[{"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/du_an\/3374"}],"collection":[{"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/du_an"}],"about":[{"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/types\/du_an"}],"version-history":[{"count":0,"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/du_an\/3374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/media\/3370"}],"wp:attachment":[{"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/media?parent=3374"}],"wp:term":[{"taxonomy":"project_cat","embeddable":true,"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/project_cat?post=3374"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/5smedia.vn\/ja\/wp-json\/wp\/v2\/project_tag?post=3374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}