{"id":2134,"date":"2019-09-18T08:43:15","date_gmt":"2019-09-18T08:43:15","guid":{"rendered":"https:\/\/5smedia.vn\/imc-campaign-and-how-to-build-an-effective-marketing-campaign\/"},"modified":"2019-10-07T07:43:08","modified_gmt":"2019-10-07T07:43:08","slug":"imc-campaign-and-how-to-build-an-effective-marketing-campaign","status":"publish","type":"post","link":"https:\/\/5smedia.vn\/en\/imc-campaign-and-how-to-build-an-effective-marketing-campaign\/","title":{"rendered":"IMC campaign and how to build an effective marketing campaign"},"content":{"rendered":"

IMC l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a <\/span>Integrated Marketing Communications<\/b>, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (truy\u1ec1n th\u00f4ng h\u1ed7n h\u1ee3p). IMC l\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nhau, nh\u1eb1m chuy\u1ec3n giao m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n v\u00e0 thuy\u1ebft ph\u1ee5c v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3 t\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

IMC g\u1ed3m c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng truy\u1ec1n th\u00f4ng c\u1ee7a Promotion (x\u00fac ti\u1ebfn h\u1ed7n h\u1ee3p), l\u00e0 th\u00e0nh t\u1ed1 quan tr\u1ecdng trong m\u00f4 h\u00ecnh Marketing 4P, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Trong IMC, c\u00f3 6 c\u00f4ng c\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u00e0 quan tr\u1ecdng nh\u1ea5t bao g\u1ed3m: Qu\u1ea3ng c\u00e1o, Marketing tr\u1ef1c ti\u1ebfp, khuy\u1ebfn m\u00e3i, PR v\u00e0 b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n.\u00a0<\/span><\/p>\n

C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 l\u1eadp m\u1ed9t chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n

Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, v\u1ebd ch\u00e2n dung kh\u00e1ch h\u00e0ng (buyer persona) v\u1edbi nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n ph\u00e2n t\u00edch, nh\u01b0:<\/span><\/em><\/p>\n

    \n
  • V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd:<\/span><\/li>\n
  • Gi\u1edbi t\u00ednh.<\/span><\/li>\n
  • S\u1edf th\u00edch.<\/span><\/li>\n
  • Tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n.<\/span><\/li>\n
  • T\u00ecnh tr\u1ea1ng ngh\u1ec1 nghi\u1ec7p.<\/span><\/li>\n
  • M\u1ee9c thu nh\u1eadp.<\/span><\/li>\n
  • T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n.<\/span><\/li>\n
  • Ng\u00f4n ng\u1eef h\u1ecd \u0111ang s\u1eed d\u1ee5ng.<\/span><\/li>\n
  • Website \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean truy c\u1eadp.<\/span><\/li>\n
  • Insight c\u1ee7a kh\u00e1ch h\u00e0ng b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm l\u00e0 g\u00ec?<\/span><\/li>\n
  • Nh\u1eefng y\u1ebfu t\u1ed1 s\u1ebd t\u00e1c \u0111\u1ed9ng, c\u1ea3n tr\u1edf t\u1edbi h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/span><\/li>\n<\/ul>\n

    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m: Market Size (\u0110\u1ed9 r\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng) Competition (\u0110\u1ed9 c\u1ea1nh tranh), Market Share (Th\u1ecb ph\u1ea7n). Ngo\u00e0i ra vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0 c\u0169ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ed3ng th\u1eddi ti\u1ebfp thu \u0111\u01b0\u1ee3c nh\u1eefng \u00fd t\u01b0\u1edfng hay cho k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau Marketing v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng<\/strong><\/p>\n

    Doanh nghi\u1ec7p mu\u1ed1n t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn ra sao, m\u1ee5c ti\u00eau marketing, branding th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o. C\u1ea7n v\u1ea1ch r\u00f5 m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea1t b\u1eb1ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Ti\u1ebfp \u0111\u00f3 l\u00e0 d<\/span>\u01b0a ra th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i v\u00e0 c\u00e2u chuy\u1ec7n truy\u1ec1n th\u00f4ng mu\u1ed1n x\u00e2y d\u1ef1ng<\/span><\/p>\n

    B\u01b0\u1edbc 3: L\u1eadp Media Plan<\/strong><\/p>\n

    B\u01b0\u1edbc ti\u1ebfp theo h\u00e3y k\u1ebft n\u1ed1i t\u1ea5t c\u1ea3 l\u1ea1i \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3.<\/p>\n

    \u2013 T\u1eeb \u00fd t\u01b0\u1edfng l\u1edbn \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng chi ti\u1ebft h\u01a1n<\/p>\n

    \u2013 L\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t n\u1ed9i dung v\u00e0 ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u0103ng t\u1ea3i n\u1ed9i dung.<\/p>\n

    \u2013 \u0110\u1ec1 ra th\u1eddi gian th\u1ef1c hi\u1ec7n<\/p>\n

    Ti\u1ebfp theo, h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng (Media plan) v\u1edbi 4 ph\u1ea7n r\u00f5 r\u00e0ng: ph\u01b0\u01a1ng ti\u1ec7n & h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng, th\u1eddi gian truy\u1ec1n th\u00f4ng, ng\u00e2n s\u00e1ch truy\u1ec1n th\u00f4ng v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/p>\n

    B\u01b0\u1edbc 4: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/p>\n

    Cu\u1ed1i c\u00f9ng l\u00e0 li\u00ean t\u1ee5c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 Impression, Action.<\/span><\/p>\n

    Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. Hy v\u1ecdng v\u1edbi nh\u1eefng chia s\u1ebb n\u00e0y, b\u1ea1n s\u1ebd h\u00ecnh dung \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111ang c\u1ea7n g\u00ec v\u00e0 ph\u1ea3i l\u00e0m g\u00ec.<\/p>\n

    N\u1ebfu b\u1ea1n c c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p v\u1ec1 v\u1ea5n \u0111\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m xin vui l\u00f2ng li\u00ean h\u1ec7:<\/p>\n

    C\u00f4ng ty TNHH T\u01b0 v\u1ea5n & Truy\u1ec1n th\u00f4ng 5S<\/p>\n

    T\u1ea7ng 5, Th\u00e1p T2 T\u00f2a nh\u00e0 Times Tower, 35 L\u00ea V\u0103n L\u01b0\u01a1ng, Thanh Xu\u00e2n, H\u00e0 N\u1ed9i<\/p>\n

    Hotline: (+84 – 24) 3538 1917<\/p>\n

    Email: info@5smedia.vn<\/p>\n","protected":false},"excerpt":{"rendered":"

    IMC l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Integrated Marketing Communications, hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p (truy\u1ec1n th\u00f4ng h\u1ed7n h\u1ee3p). IMC l\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nhau, nh\u1eb1m chuy\u1ec3n giao m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n v\u00e0 thuy\u1ebft ph\u1ee5c v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c […]<\/p>\n","protected":false},"author":1,"featured_media":1740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[131,130],"acf":[],"_links":{"self":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts\/2134"}],"collection":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/comments?post=2134"}],"version-history":[{"count":0,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts\/2134\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/media\/1740"}],"wp:attachment":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/media?parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/categories?post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/tags?post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}