{"id":2129,"date":"2019-09-18T08:28:50","date_gmt":"2019-09-18T08:28:50","guid":{"rendered":"https:\/\/5smedia.vn\/brand-activation-brand-experience\/"},"modified":"2019-10-07T07:43:23","modified_gmt":"2019-10-07T07:43:23","slug":"brand-activation-brand-experience","status":"publish","type":"post","link":"https:\/\/5smedia.vn\/en\/brand-activation-brand-experience\/","title":{"rendered":"Brand activation & Brand experience"},"content":{"rendered":"

Brand activation (K\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u)\u00a0 v\u00e0\u00a0 Brand experience (Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kinh doanh c\u1ee7a doanh nghi\u1ec7m. Brand activation (K\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u)\u00a0 l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn trong vi\u1ec7c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi Brand experience (Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n

Brand activation<\/b><\/h2>\n

Brand Activation<\/b> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft t\u1edbi, t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

Brand Activation th\u01b0\u1eddng b\u1ecb hi\u1ec3u l\u1ea7m r\u1eb1ng ch\u1ec9 d\u00e0nh cho nh\u1eefng nh\u00e3n h\u00e0ng m\u1edbi. Tuy nhi\u00ean, nh\u1eefng nh\u00e3n h\u00e0ng \u0111\u00e3 c\u00f3 \u201cth\u00e2m ni\u00ean\u201d nh\u01b0ng mu\u1ed1n re-branding ho\u1eb7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00ec \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn Brand Activation. K\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp v\u1edbi nhau qua c\u00e1c touch-points.\u00a0<\/span><\/p>\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a brand activation kh\u00f4ng nh\u1eafm tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c t\u0103ng doanh thu cho nh\u00e3n h\u00e0ng, m\u00e0 thi\u00ean v\u1ec1 h\u01b0\u1edbng gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u h\u01a1n.\u00a0<\/span><\/p>\n

Tuy chi ph\u00ed cao, hi\u1ec7u qu\u1ea3 ch\u01b0a th\u1ea5y \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c nh\u01b0ng Brand Activation v\u1eabn l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc.\u00a0<\/span><\/p>\n

Brand experience<\/b><\/h2>\n

Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng c\u1ea3m x\u00fac, suy ngh\u0129, t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, d\u00f9 l\u00e0 ti\u00eau c\u1ef1c hay t\u00edch c\u1ef1c. H\u1ea7u h\u1ebft c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ec1u mu\u1ed1n t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Brand Experience c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng nhi\u1ec1u c\u00e1ch, v\u00ed d\u1ee5 nh\u01b0: c\u00f4ng ty g\u1eedi newsletter h\u00e0ng th\u00e1ng cho kh\u00e1ch h\u00e0ng, c\u00f4ng ty t\u00edch c\u1ef1c tham gia v\u00e0o nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u1ed5i tr\u1ed9i trong x\u00e3 h\u1ed9i, ho\u1eb7c \u0111\u01a1n c\u1eed nh\u01b0 vi\u1ec7c c\u00f4ng ty lu\u00f4n mu\u1ed1n l\u1ed3ng gh\u00e9p m\u1ed9t d\u1ea5u \u1ea5n, th\u00f4ng \u0111i\u1ec7p ti\u00eau c\u1ef1c n\u00e0o \u0111\u00f3 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Tuy v\u1eady, nhi\u1ec1u qu\u1ea3ng c\u00e1o, th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u00e0m kh\u00e1ch h\u00e0ng hi\u1ec3u nh\u1ea7m, d\u1eabn \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c, kh\u00f4ng \u0111\u00e1ng c\u00f3.\u00a0<\/span><\/p>\n

N\u1ebfu n\u00f3i Brand Experience l\u00e0 ph\u1ea7n vi\u1ec7c c\u1ee7a marketing th\u00ec c\u0169ng kh\u00f4ng h\u1eb3n, b\u1edfi \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh v\u00e0 ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c nh\u01b0: ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, l\u1ec5 t\u00e2n,v.v\u2026 Nh\u01b0ng c\u00e1c marketers l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ch\u00ednh cho ph\u1ea7n vi\u1ec7c n\u00e0y.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Brand activation (K\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u)\u00a0 v\u00e0\u00a0 Brand experience (Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kinh doanh c\u1ee7a doanh nghi\u1ec7m. Brand activation (K\u00edch ho\u1ea1t th\u01b0\u01a1ng hi\u1ec7u)\u00a0 l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn trong vi\u1ec7c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. […]<\/p>\n","protected":false},"author":1,"featured_media":2130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[125,123],"tags":[127,128],"acf":[],"_links":{"self":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts\/2129"}],"collection":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/comments?post=2129"}],"version-history":[{"count":0,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts\/2129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/media\/2130"}],"wp:attachment":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/media?parent=2129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/categories?post=2129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/tags?post=2129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}