{"id":2128,"date":"2019-09-18T08:24:15","date_gmt":"2019-09-18T08:24:15","guid":{"rendered":"https:\/\/5smedia.vn\/what-is-kol-marketing-how-to-choose-effective-kols\/"},"modified":"2019-09-30T08:00:03","modified_gmt":"2019-09-30T08:00:03","slug":"what-is-kol-marketing-how-to-choose-effective-kols","status":"publish","type":"post","link":"https:\/\/5smedia.vn\/en\/what-is-kol-marketing-how-to-choose-effective-kols\/","title":{"rendered":"What is KOL Marketing? How to choose effective KOLs"},"content":{"rendered":"

KOL marketing (Key Opinion Leader) l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3, \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 m\u1ecdi ng\u01b0\u1eddi ch\u1ecbu s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 hi\u1ec3u n\u00f4m na l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea7u ng\u00e0nh.<\/em><\/strong><\/p>\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn KOLs ph\u00f9 h\u1ee3p s\u1ea3n ph\u1ea9m r\u1ea5t quan tr\u1ecdng cho campaign. C\u00e1c Marketers ph\u1ea3i l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c h\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 ph\u00e1t sinh x\u1ea3y ra v\u1edbi KOLs n\u00e0y trong t\u01b0\u01a1ng lai., nh\u01b0 scandal th\u00ec ph\u01b0\u01a1ng \u00e1n back-up s\u1ebd nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

KOLs g\u1ed3m 03 nh\u00f3m<\/b>\u00a0<\/span><\/h3>\n

Celeb hay \u201ccelebrity\u201d: ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi trong 01 nh\u00f3m tu\u1ed5i ho\u1eb7c ng\u00e0nh ngh\u1ec1 n\u00e0o \u0111\u00f3. Celeb l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ea1i s\u1ee9 nh\u00e3n hi\u1ec7u, \u0111\u1ea1i di\u1ec7n h\u00ecnh \u1ea3nh cho c\u00e1c nh\u00e3n h\u00e0ng.<\/span><\/p>\n

Influencer hay c\u00f2n g\u1ecdi l\u00e0 \u201cng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng\u201d,\u00a0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi d\u00f9ng Online n\u00e0o \u0111\u1ec1u c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 s\u1ee9c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 doanh nh\u00e2n, blogger, game th\u1ee7\u2026<\/span><\/p>\n

Mass seeder: l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u1edf nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf l\u1ebb, tuy nhi\u00ean c\u00f3 th\u1ec3 d\u00f9ng h\u1ecd \u0111\u1ec3 chia s\u1ebb c\u00e1c n\u1ed9i dung t\u1eeb celebs\/influencers \u2013 nh\u1eb1m qu\u1ea3ng c\u00e1o hay PR th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf n\u00e0y. Nh\u00f3m n\u00e0y chia s\u1ebb nh\u1eefng n\u1ed9i dung ch\u00e2n t\u00ecnh v\u00e0 \u201cr\u1ea5t th\u1ef1c\u201d.<\/span><\/p>\n

Nh\u1eefng ti\u00eau ch\u00ed ch\u1ecdn KOL hay influencer s\u1ebd g\u1ed3m:<\/b><\/h3>\n
    \n
  • C\u00f3 uy t\u00edn v\u1ec1 ng\u00e0nh, ngh\u1ec1 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p<\/span><\/li>\n
  • C\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i nh\u1ea5t \u0111\u1ecbnh<\/span><\/li>\n
  • Kh\u00f4ng d\u00ednh nh\u1eefng tai ti\u1ebfng truy\u1ec1n th\u00f4ng<\/span><\/li>\n<\/ul>\n

    Sau khi \u0111\u00e3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c KOL ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ti\u00eau ch\u00ed, h\u00e3y c\u00f9ng vi\u1ebft b\u00e0i ho\u1eb7c qu\u1ea3ng b\u00e1 cho s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng theo d\u00f5i h\u1ecd, v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c b\u1ea1n.<\/span><\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    KOL marketing (Key Opinion Leader) l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3, \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 m\u1ecdi ng\u01b0\u1eddi ch\u1ecbu s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 hi\u1ec3u n\u00f4m na l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea7u ng\u00e0nh. Vi\u1ec7c l\u1ef1a ch\u1ecdn KOLs ph\u00f9 h\u1ee3p s\u1ea3n ph\u1ea9m r\u1ea5t quan tr\u1ecdng […]<\/p>\n","protected":false},"author":1,"featured_media":1746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[123],"tags":[126],"acf":[],"_links":{"self":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts\/2128"}],"collection":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/comments?post=2128"}],"version-history":[{"count":0,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/posts\/2128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/media\/1746"}],"wp:attachment":[{"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/media?parent=2128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/categories?post=2128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/5smedia.vn\/en\/wp-json\/wp\/v2\/tags?post=2128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}