TAIWAN BEER INTRODUCTION<\/h2>\r\n
L\u00e0 m\u1ed9t trong nh\u1eefng h\u00e3ng bia h\u00e0ng \u0111\u1ea7u t\u1ea1i \u0110\u00e0i Loan v\u1edbi l\u1ecbch s\u1eed 100 n\u0103m th\u00e0nh l\u1eadp. S\u1ea3n ph\u1ea9m c\u1ee7a Taiwan Beer nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u00edch c\u1ee7a c\u1ea3 nam v\u00e0 n\u1eef gi\u1edbi nh\u1edd h\u01b0\u01a1ng v\u1ecb m\u1edbi l\u1ea1, ng\u1ecdt ng\u00e0o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t h\u1ea3o. Taiwan Beer ra nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2017, t\u1eadp trung ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng ph\u00eda Nam.<\/p>\r\n
PROBLEM<\/h2>\r\n
V\u1ea5n \u0111\u1ec1 m\u00e0 Taiwan Beer g\u1eb7p ph\u1ea3i khi mu\u1ed1n th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam l\u00e0 v\u1edbi m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng – n\u01b0\u1edbc gi\u1ea3i kh\u00e1t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh trong th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng.<\/p>\r\n
OBJECTIVE<\/h2>\r\n\r\n- Gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m bia v\u1edbi c\u00e1c USP n\u1ed5i b\u1eadt v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, t\u1eadp trung v\u00e0o TP. H\u1ed3 Ch\u00ed Minh.<\/li>\r\n
- T\u1ea1o d\u1ef1ng v\u1ecb tr\u00ed, h\u00ecnh \u1ea3nh c\u1ee7a Taiwan Beer tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\r\n<\/ul>\r\n
EXECUTION<\/h2>\r\n\r\n- Qu\u1ea3ng c\u00e1o OOH<\/strong><\/em> tr\u00ean taxi Mai Linh – h\u00e3ng xe c\u00f3 \u0111\u1ed9 ph\u1ee7 l\u1edbn trong Tp. H\u1ed3 Ch\u00ed Minh<\/li>\r\n
- T\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng\/ k\u00eanh t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook v\u00e0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/strong><\/em>: M\u1edbi l\u1ea1, s\u00e1ng t\u1ea1o, \u0111\u1eadm ch\u1ea5t \u0110\u00e0i Loan<\/li>\r\n<\/ul>\r\n
![\"\"](\"https:\/\/5smedia.vn\/wp-content\/uploads\/2019\/08\/43408491_366434744101599_1937250131346718720_o-300x300.jpg\")
![\"\"](\"https:\/\/5smedia.vn\/wp-content\/uploads\/2019\/08\/48357360_403546613723745_6892155095295721472_o-300x300.jpg\")
![\"\"](\"https:\/\/5smedia.vn\/wp-content\/uploads\/2019\/08\/49545924_413299729415100_2023740920033181696_o-300x300.jpg\")
![\"\"](\"https:\/\/5smedia.vn\/wp-content\/uploads\/2019\/08\/41952217_356307475114326_7522544303076278272_o-300x300.jpg\")
<\/p>\r\n
\r\n- X\u00e2y d\u1ef1ng 1\u00a0emotional video\u00a0<\/strong><\/em>truy\u1ec1n t\u1ea3i tinh th\u1ea7n s\u1ea3n ph\u1ea9m (CLICK \u0110\u1ec2 XEM)<\/strong><\/em><\/li>\r\n<\/ul>\r\n
EXECUTION<\/h2>\r\n\r\n- Qu\u1ea3ng c\u00e1o OOH<\/strong><\/em> tr\u00ean taxi Mai Linh – h\u00e3ng xe c\u00f3 \u0111\u1ed9 ph\u1ee7 l\u1edbn trong Tp. H\u1ed3 Ch\u00ed Minh<\/li>\r\n
- T\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng\/ k\u00eanh t\u01b0\u01a1ng t\u00e1c tr\u00ean Facebook v\u00e0 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/strong><\/em>: M\u1edbi l\u1ea1, s\u00e1ng t\u1ea1o, \u0111\u1eadm ch\u1ea5t \u0110\u00e0i Loan<\/li>\r\n<\/ul>\r\n
<\/p>\r\n
\r\n- X\u00e2y d\u1ef1ng 1\u00a0emotional video\u00a0<\/strong><\/em>truy\u1ec1n t\u1ea3i tinh th\u1ea7n s\u1ea3n ph\u1ea9m (CLICK \u0110\u1ec2 XEM)<\/strong><\/em><\/li>\r\n<\/ul>\r\n
<\/p>\r\n
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- X\u00e2y d\u1ef1ng 1\u00a0emotional video\u00a0<\/strong><\/em>truy\u1ec1n t\u1ea3i tinh th\u1ea7n s\u1ea3n ph\u1ea9m (CLICK \u0110\u1ec2 XEM)<\/strong><\/em><\/li>\r\n<\/ul>\r\n
![\"\"](\"https:\/\/5smedia.vn\/wp-content\/uploads\/2019\/08\/Screen-Shot-2019-10-24-at-11.02.08.png\")
<\/a> \u00a0 \u00a0 \u00a0<\/p>","protected":false},"excerpt":{"rendered":"